Knit Shepherd
ServicesVisual Brand Identity
Brand Consult & Strategy
Social Media Templates
Knit Shepherd exists to add value to New Zealand’s beautiful natural fibres. To help guide the process of turning beautiful fleece into wool product.
The inspiration behind the look and feel of the brand identity is found in labels like Kowtow, Merchant & Mills and Shepherdess. The logo is a clean sans serif font that feels modern, timeless and yet grounded. Taking the idea of a wool knit pattern and the letter K, a simple icon represents the Knit Shepherd values of clarity, nature and the intersection/overlap of craft and technology. The moss colour palette draws on nature and fields to feel nurturing, a nod to the brands mission to ‘shepherd’ people in the process of turning fleece into wool products.
Project outcomesOur Goal
To create a visual identity that is able to move seamlessly from the commercial space into fashion/architecture and helps Knit Shepherd feel professional while remaining approachable.
Brand Values
Clarity • Nature • Technology x Craft
Working with Tamiko Studio to establish my branding was worth every penny. Sophie is a delight, organised, and speaks with such clarity that you leave feeling like you have got so much more than branding design. My customers absolutely love the branding too. Highly recommend.
sarah coxheadare you ready?