More than beautiful design — I help you make confident, creative decisions.
Hi, I’m SophieYou’ve grown your business — and your brand or website needs to reflect where you are now.
But figuring out where to start, what to update, or how to pull it all together can feel overwhelming.
That’s where I come in.
I help creative entrepreneurs like you stop spinning in indecision — and finally feel proud, clear, and confident in your brand. With my fully guided VIP Week process, I bring both creative direction and structure to your rebrand or website build — so you can focus on what you do best, while I handle the design.
I’ve been designing brands and websites for creative business owners for nearly a decade — blending strategic thinking with elevated, boutique design.
What I’ve learned is this:Most people don’t struggle because they lack ideas.
They struggle because they don’t have a clear process or trusted creative partner to lead them through the decisions that feel overwhelming.
That’s exactly why I built my brand intensives —
to remove the drawn-out timelines, endless revisions, and uncertainty that slow so many projects downA clear, step-by-step process (I guide you through prep and planning so we hit the ground running)
Focused, high-level design time (dedicated weeks with my full attention)
Daily check-ins and guided feedback windows
No scope creep. No overwhelm. Just beautiful design that reflects your vision.
What it’s like to work with me:
A calm, collaborative process that balances strategy with creativity — no stress, no fluff.
Designs rooted in purpose, not trends — always aligned with your goals and audience.
Clear guidance at every step, so you’re never left guessing what’s next.
A trusted creative partner who genuinely cares about the details that make your brand feel like you.
AT A GLANCE
10+ years creative industry experienceMATCHA DRINKER, grazing board enthusiast, CHRONIC LIST MAKER AND BANNED FROM GIVING DIRECTIONS ON all ROAD TRIPSmarried to a pastor and MAMA TO TWO BOYSLOVES SUSHI BOWLS, HATES DRINKING COFFEE OUT OF WIDE MUGSBASED IN THE MANAWATU ON A LIFESTYLE BLOCK AND DREAMING OF one day having the time for CHICKENS AND a BIG VEGE GARDEN